Brand Development

Zocalo | Street Food & Tequila

Wilmington, NC

Zocalo, sought to introduce a new modern Mexican concept, aiming to transport customers to the vibrant streets of Mexico City. The project's mission was to encapsulate the essence of Mexico City's lively atmosphere and its renowned street food culture within a luxurious setting. The restaurant's ambiance is crafted to evoke the high energy and rich culinary tapestry of Mexico City, combining contemporary design elements with traditional Mexican flair. A central feature of Zocalo is its focus on hand-crafted tortillas, made to order, showcasing the authenticity of Mexican cuisine. To highlight this, we strategically placed the "tortilleria," or tortilla-making station, at the forefront of the restaurant, allowing customers to witness the art of tortilla making firsthand. This not only serves as a unique visual experience but also reinforces the restaurant's commitment to freshness and quality. The luxurious feel of the establishment is further accentuated by meticulous attention to detail in both the interior design and the presentation of dishes. Zocalo has thus become a destination in Wilmington for those seeking an immersive experience that combines the dynamic spirit of Mexico City with the sophistication of modern dining, revolutionizing the local culinary landscape by bringing a slice of Mexican street life into a luxurious, high-energy environment.

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